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Create An ECOMMERCE Website In 2+ Hours – EASY! WordPress Tutorial

Create An Ecommerce WordPress Website In 3 Hours! (Woothemes Wootique)

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YouTube Channel Setup Guide

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Small Business Internet Marketing – Search Engine Optimization – SEO 425-835-2404

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Small Business Internet Marketing – Search Engine Optimization – SEO 425-835-2404

Search Engine Optimization Guide for Webmasters [senior Hs Paper]

Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is $149 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

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Search Engine Optimization Guide for Webmasters [senior Hs Paper]

SEO Videos for Training on Search Engine Optimization

The Search Engine Optimization Journal (SEOJ), the leading daily search engine optimization (SEO) blog, has rolled out a new section to the journal, SEO Videos. The SEO Videos section offers guidance on SEO application to businesses in a weekly series of videos. The SEOJ is a renowned forum owned, operated, and written by Nick Stamoulis of the respected SEO firm, Brick Marketing. Brick Marketing has been instrumental in the success of online businesses through link building and other search engine marketing solutions over the past decade.

While other SEO and search engine marketing firms focus only on one or two aspects of online marketing, Mr. Stamoulis’ philosophy is a complete approach to the marketing that includes better ranking opportunities, greater brand awareness, and a blend of marketing methods for short- and long-term success. The ability to take full advantage of his expertise with the launch of the SEO Videos, a proactive learning environment, adds another facet to his commitment to successful promotion of online businesses.

Video Marketing and the Viral Video

By Scott Lindsay

Would you spend a half million dollars on a video that would only be seen on the Internet? What if that video would draw thousands of potential customers to your website?

Graffiti artist Mark Echo created a 2-minute video that appears to show him tagging Air Force One. The thought of putting graffiti on the President’s jet seemed to be an irresistible draw to many observers.

Throughout the viewing of the video a website name was listed and it drew an unprecedented number of visitors to the site Echo was marketing.

It is believed that Echo spent in excess of $400,000 to complete this online only video and even though he admits the jet was a rental that was painted to look like Air Fore One there are many who still believe the video is real.

Some call it unconscionable and disgraceful. While it may have been reckless it has also proven something else – videos made for online distribution really can provide a viral atmosphere that can result in significant online traffic and buzz.

The truth is there has been significant growth for media staff as relates to online design. For some entrepreneurs there is the feeling that they need to do things bigger and better online in order to gain or sustain the growth they want.

Some of these videos are morphed into banner ads while some simply stand alone as attention getters. Some companies will put visual information together that will attract a certain clientele. For instance there is at least one company who simply works to find ‘then’ and ‘now’ photos of a variety of pop culture icons. When a web surfer uses their favorite search engine to look up their favorite star they might find a YouTube video with a simply designed presentation of the history of the star in pictures. Of course splashed across the screen is the web address for the company responsible for the videos.

Many advertisers who use traditional media such as television may encourage viewers to log onto their website to see what happens next in a commercial. That teaser is often enough to get potential customers and contacts to visit the website to see more.

While preparing an online video can be expensive it can also be a great way to manage business growth IF the video catches on. You will need to market the video or put together a grassroots team to get the word out if it is to be successful. Those who see the video will need to be inspired to send the link out to others. This is how a video can become viral.

You do need to know a video used in this way is also somewhat of a gamble. You are never assured the idea will gain a following or that viewers will be so engaged with your video that they are motivated to tell others.

One significant tip is that if you develop the video for use on your own site you should also work to submit it to other video sharing sites like YouTube and AOL video.

About the Author: Learn How To Make A Website in minutes with the Website Builder at HighPowerSites.com. Start a HOME BUSINESS and Sell Ebooks at BooksWealth.com.

Source: www.isnare.com

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Video Marketing and the Viral Video

Improving Search Engine Ranking Via Content Building

Introduction

Improving search engine ranking in organic search result is very important to Internet marketing. If you get top search engine ranking in organic search result pages, it means you can get free, targeted traffic from search engines every day. Do you know 85% Internet users use search engines to find information? (Source: NPD research). It means top search engine ranking can help you to get enormous business opportunities online.

Webmasters, therefore, participate in link exchange or article submission, optimize webpages in-house or even outsource to an SEO company. However, the results are mixed. Some of them achieve acceptable ranking but many webmasters do not see any noticeable ranking improvement. It leaves them wonder whether search engine ranking improvement can really be achieved.

How to Improve Search Engine Ranking?

Indeed, you can achieve top search engine ranking in organic search result if you implement an effective strategy. So, what is an effective strategy?

To improve search engine ranking, you must understand the logic of search engines. Every search engine aims to provide results of high quality websites with relevant information to users. In theory, best quality websites occupy top search engine positions. According to Google, a useful and information-rich site that clearly and accurately describes the content is a major criterion to determine website quality. If your site provides useful and information-rich content that are relevant to keywords typed by users, your site is likely to rank high in search engines. Another fact is that search engines use the number of relevant inbound links to assess quality of websites. If your site can get many relevant inbound links, it is evidence that your site is information-rich and loved by readers. Your site is more likely to get top search engine rankings.

Many business owners think that their websites are not portals, and that their websites are company websites for showing products and company information only. How can it be possible to turn a company website into an information-rich site and get many inbound links?

Methods to Turn a Company Website into Information-rich Site

To build an information-rich site, you do not need to be a writer and write many stories and articles. Indeed, information means a lot of stuff. The following are recommendations to enrich your website content with an aim to improve search engine ranking:

Video Marketing

People like to share and watch video and that is the reason YouTube becomes so popular. If you can present your company, products or solutions for a problem through a short video, your website can attract lots of inbound links.

You only need a basic video camera or a webcam, a basic video editing software, and you can make a video. You must also add your website URL in the video, and then submit your video to video sharing portals such as YouTube, Shorkle, and etc. Of course, you should also put your Video on your website. Later, you will discover that people come to your site through Google’s Video search and other video portals. If visitors like your Video, they may even link back to your site or post the URL online everywhere. It means you can get many natural 1-way inbound links. It helps improving search engine ranking.

Blog

First, install a blog software such as WordPress in your website. You can also customize the look-and-feel to match your website design. In a company blog, you can provide company information, your ideas and thought, product review, relevant news and your comment, and company’s event in a casual way. As time goes on, your blog provides much information to visitors. Information-rich site? Yes, a blog can turn a simple company website into an information-rich site.

You must submit your blog to blog directory and many webmasters grasp content from blog directories/search engines nowadays. If they buy your thought or information, they will link back to your site. It is a great way to improve your site’s link popularity and it improves search engine ranking.

Press Release

You may ask your public relation company to write press release for you. Why not also post the press release in your company website? It does not only help you to enrich website content, but also attract magazine editors/webmasters/reporters to go to your website to search for information. If you are lucky, you do not only get them link back to your website but also get them report your story in media. Your website traffic can be skyrocketed and it may even help you to get more natural inbound links.

Case Studies

Do your services and products help your customers to solve their problem? Why not make a phone interview with them, and then write the whole story as a Case study?

Many search engine users are searching for product review and successful stories. With case studies in your website, it increases likelihood of your website to be found. When some of the visitors post the URL in their websites, forums and blogs, your search engine ranking can be improved over time.

Resources

You can create a resource section that can benefit your website visitors, for example, a list of useful website URL or glossary to explain industry-specific terms. It saves readers time to find that information. They will bookmark your website, link back to your website, or post the URL in forum or blogs. Eventually, these natural inbound links help to improve your search engine ranking.

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Improving Search Engine Ranking Via Content Building

Top Search Engine Ranking Via Content Building

Improving Search Engine Ranking Via Content Building

Introduction

Improving search engine ranking in organic search result is very important to Internet marketing. If you get top search engine ranking in organic search result pages, it means you can get free, targeted traffic from search engines every day. Do you know 85% Internet users use search engines to find information? (Source: NPD research). It means top search engine ranking can help you to get enormous business opportunities online.

Webmasters, therefore, participate in link exchange or article submission, optimize webpages in-house or even outsource to an SEO company. However, the results are mixed. Some of them achieve acceptable ranking but many webmasters do not see any noticeable ranking improvement. It leaves them wonder whether search engine ranking improvement can really be achieved.

How to Improve Search Engine Ranking?

Indeed, you can achieve top search engine ranking in organic search result if you implement an effective strategy. So, what is an effective strategy?

To improve search engine ranking, you must understand the logic of search engines. Every search engine aims to provide results of high quality websites with relevant information to users. In theory, best quality websites occupy top search engine positions. According to Google, a useful and information-rich site that clearly and accurately describes the content is a major criterion to determine website quality.

If your site provides useful and information-rich content that are relevant to keywords typed by users, your site is likely to rank high in search engines. Another fact is that search engines use the number of relevant inbound links to assess quality of websites. If your site can get many relevant inbound links, it is evidence that your site is information-rich and loved by readers. Your site is more likely to get top search engine rankings.

Many business owners think that their websites are not portals, and that their websites are company websites for showing products and company information only. How can it be possible to turn a company website into an information-rich site and get many inbound links?

Methods to Turn a Company Website into Information-rich Site

To build an information-rich site, you do not need to be a writer and write many stories and articles. Indeed, information means a lot of stuff. The following are recommendations to enrich your website content with an aim to improve search engine ranking:

Video Marketing
People like to share and watch video and that is the reason YouTube becomes so popular. If you can present your company, products or solutions for a problem through a short video, your website can attract lots of inbound links.

You only need a basic video camera or a webcam, a basic video editing software, and you can make a video. You must also add your website URL in the video, and then submit your video to video sharing portals such as YouTube, Shorkle, and etc. Of course, you should also put your Video on your website. Later, you will discover that people come to your site through Google’s Video search and other video portals. If visitors like your Video, they may even link back to your site or post the URL online everywhere. It means you can get many natural 1-way inbound links. It helps improving search engine ranking.

Blog
First, install a blog software such as WordPress in your website. You can also customize the look-and-feel to match your website design. In a company blog, you can provide company information, your ideas and thought, product review, relevant news and your comment, and company’s event in a casual way. As time goes on, your blog provides much information to visitors. Information-rich site? Yes, a blog can turn a simple company website into an information-rich site.

You must submit your blog to blog directory and many webmasters grasp content from blog directories/search engines nowadays. If they buy your thought or information, they will link back to your site. It is a great way to improve your site’s link popularity and it improves search engine ranking.

Press Release
You may ask your public relation company to write press release for you. Why not also post the press release in your company website? It does not only help you to enrich website content, but also attract magazine editors/webmasters/reporters to go to your website to search for information. If you are lucky, you do not only get them link back to your website but also get them report your story in media. Your website traffic can be skyrocketed and it may even help you to get more natural inbound links.

Case Studies
Do your services and products help your customers to solve their problem? Why not make a phone interview with them, and then write the whole story as a Case study?

Many search engine users are searching for product review and successful stories. With case studies in your website, it increases likelihood of your website to be found. When some of the visitors post the URL in their websites, forums and blogs, your search engine ranking can be improved over time.

Resources
You can create a resource section that can benefit your website visitors, for example, a list of useful website URL or glossary to explain industry-specific terms. It saves readers time to find that information. They will bookmark your website, link back to your website, or post the URL in forum or blogs. Eventually, these natural inbound links help to improve your search engine ranking.

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Top Search Engine Ranking Via Content Building

The Importance Of Video Marketing & Things You Should Know About B2B Video Marketing

By Irina Kesova

You have to admit that it is hard to stay afloat with the many forms of marketing options for your business. With a variety of options of marketing you may come to think why choose video marketing against the other means of getting your business known. It is a good inquiry worth of careful thinking.

But before you understand why video marketing is so effective for your business, you need to first understand what it is and what it entails It is not as difficult as you think it is, it can be good news to people who are not adept to the idea of making a short video about their business. Consider some of the tips on this topic, and then see for yourself if this type of marketing is not for you.

An actual video is not necessary if you are considering what success video marketing can bring for your business. Putting together different photos of your product can be used as a shrot movie running as moving slideshow. You can work on a video with just a person speaking and no movement or background music whatsoever.

Ther are a lot of reasons why video marketing can contribute to your business’ sucess and this is one of them. You just need the basic computer skills to make a video, but of course the more you spend on the product the more the video will be of high quality.

How Can You Execute Video Marketing?

You can use video marketing in a lot of ways which makes it so successful. Through a video placed on your site you can make sales pitches and introduce the new products.

You can also use a video on other sites as well Do you own a Facebook account?? Its a great way way to find prospective customers and that is why many businesses do so. You can add a video to this type of account; you can also maintain other social networking sites or have an account on YouTube Your video can send individuals to your website, and this is why video marketing works so well on these sites

Today what people enjoy are animated pictures with sound effects which makes video marketing good for many. It is eye-catching and helps to really drive home a point to potential customers The retention about your products is much higher even if they do not understand too well how it works. They are cheaper to work with than television commercials. Why consider video marketing for your business? Video marketing can increase you online and offline success as it is affordable and effective.

Businesses nowadays uses B2B video marketing by placing them on their web pages as well as on traffic rich sites. This can be a great marketing campaign strategy as it’s a way to showcase different products or services, or to talk about sales and specials or reasons to buy.

B2B video marketing can be maximize in a lot of ways aside from posting it on a website. For that, here are easy guides that you can use.

A lot of sites are also meant to host accounts for articles or videos.Do some research on such sites so you can use them for search engine optimization with your B2B video marketing.

It is highly important that videos are catchy and interesting if they will be used for B2B video marketing.You don’t want it to look like a child’s school project or a home movie, but it can still be eye-catching with interesting elements.

A good output will often have factors like catchy tune, creative background, and seamless picture movement.People must watch this video to make it effective.Take an objective look at your video and compare it with others you see online and on other sites similar to yours.Does your video seem too loud, too bright, or too amateurish?Can this video communicate the message and gives a good retention level?Effective B2B video marketing means a quality video that communicates clearly, not necessarily a slick one that is full of too many elements.

Never start a B2B video marketing project without identifying your audience.Every group must be treated on special terms such as students, parents, or professionals like lawyers.One person might be looking for work-related products while the other is searching the web for summer getaways.It is easy to tell if B2B video marketing is a success by the way it captures the interest of the appropriate set of audience.

By taking these advice into account, your company can rake all the benefits of B2B video marketing.

About the Author: Internet Marketer and Online Entrepreneur The Way To Make Money Online Is By Learning To Promote

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=554469&ca=Marketing

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